Wednesday, March 21, 2012

Book you marketing – 3 mistakes many authors, if they need to book reviews

Are you an author who always is willing to sell your book? She spent months, maybe even years, to write your book. Now, it's time to learn the hard lessons of the book marketing.


Authors are often surprised that publishers provide rarely comprehensive means for marketing a book. Some authors with a large following with book tours and advertising. But an author with a six-figure advance told me, "I was surprised that the editor with support for marketing follow-up to find." "She would think that she would want to protect their investments."


Some publishers expect that you spend you ahead, to promote your book. In addition traditional can be booking tours with a low return on your investment of time, energy and money is frustrating.


One way authors and publishers replace Bookstore readings is by investing in online book reviews. These days, readers often turn to online bookstores, mainly Amazon, to find out what a book ordinary readers think. Copies for online non-professional reviews invest also top Publisher in review.


For this reason, authors recognize that they need reviews for their books. But where do you? Most authors make these three mistakes.


(1) Ask family and friends to review your book.


If your family and friends have written online reviews for other books and products, they will write probably helpful reviews. Too often, however, they see their role as support write through swollen, glowing reviews. These ratings backfire. A reader who sees a half-dozen or more glowing reviews from initial reviews are suspicious.


Alternatively these well-meaning people will say problems have "No" for you. You write a short review that readers ignore.


(2) You can ask members of the Forum with a "glowing" review.


Every so often, are posts in forums authors: "Just wrote a book and hope you help me out with a glowing review." These posts backfire, for two reasons.


First, readers are discriminate against. You do not expect reviews only glowing a book, get. Search according to reviews of thoughtful, insightful, balanced.


Secondly readers will feel betrayed if you read a book through sponsored incorrectly glowing reviews. They will not only write to criticize the book, but they are negative write (even nasty) comments on the review itself.


(3) Payment for book reviews.


Find services that offer to write positive reviews for your book in the online bookstores. Ask for usually $ 15-$ 50 for only a review to write.


However, not only a few reviews make a big difference to your book sales. If you can pay many reviews, you would invest the funds better off in advertising, copywriting and other types of marketing support.


These ratings are flat and poorly written. They are often labeled with the name of the company, so readers know that you paid for the review.


If a good book, have written the requirements of your target audience, you will worry that have reviews. Experienced reviews with a well-written query, you can approach and quality control available free of charge.


Many authors to get not the book reviews, they need that, because they do not know that a few simple steps, the quality control, receiving lead to sale. Now Dr Cathy Goodwin, a published author and prolific book reviewer, created to increase your chances of getting helpful online booking a resource reviews (and costly detours, fall and to avoid fraud). Your free guide to download:



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