Book promotion used to book excursions and book reviews in print media. Today are the opinions that count, not all in the print media. They are mostly on online bookstores, especially the Amazon Bookstore community.
Amazon has become so powerful that authors invest it to get verified scarce resources. Many authors have false beliefs about what it takes to an online book review. It is actually quite simple and straightforward.
As a prolific reviewer and a published author I have experienced the process and want have some tips to share with the authors, the online reviews an important part of their promotion of the book to make.
First of all, I am horrified to learn that authors freelancers and agencies pay reviews writing for them. This is a huge waste of money. Instead, use your budget in your genre review copies to the most productive reviews send. Read the reviewer past reviews to discover its taste. For example, if you have a book about education newborn, consider other books on this subject. Notice the reviews seem really interested. You will probably like to read your book.
As well, save one or two great reviews not your book. Even if one or two reviews your book series with war and peace, and the best-selling Stephen King novel there think they cannot save your book. It is the cumulative reviews to create the viral marketing for your book.
Do not ask to write reviews on an evaluation on the basis of a chapter or a PDF version of the book. Send a copy of the entire book.
Once an editor agrees to examine, verify your book, move on to the next marketing step. Do the dog, not the reviewer. Most productive reviews have backlog of books in the pile "In Review". Some critics chooses not to a book (especially one from a self-published author, or a small press) to check if they don't like the book. You suspect that it going nowhere so why add the author to pain?
And you can not complain about your evaluation. Believe it or not, the most convincing reviews are balanced. The swollen reviews are not serious. Online readers are intelligent and their authenticity radar is finely tuned.
Packaging not much money to spend. Skip the wrapping paper, ribbons and glossy flyer gold. I can imagine how she would affect a team.
In fact, the best way to get a handful of 4 and 5 star reviews (roll please drum!) is to write a good book. Nothing is a bad book, balance, even if you somehow convince your friends and family, glowing reports to write. The online book community will pick up vibes from these reviews and you may be worse. Readers actually claims "the first 20 reviews look, as they came from the mother of the author."
You may be able to blast your way to the best seller status with a large campaign. But unless your book really deserves it, you get no real five-star ratings.
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